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2018 Sydney Design Awards

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2018 Sydney Design Awards

THERE scoops 6 wins at Sydney Design Awards 

THERE are delighted to announce that our Brand and Environments teams have been jointly awarded at this year's Sydney Design Awards.

On the Brand side we celebrated wins for the Grand Central Towers and Metropol property campaigns, both for Canberra-based property developer GEOCON. And in the Environments team, we picked up awards for our Sydney workplace projects with Investa, Roche, HCF and Westpac.

The Sydney Design Awards by DRIVENxDESIGN are one of Australia's most diverse design awards program, with a focus on the project commissioners who help to sustain a strong and innovative design industry. Without our clients, we wouldn’t have these wins to celebrate - so we would also like to thank the respective teams who championed our ideas and helped us to shape the projects into such successful outcomes.

At THERE we believe in harnessing the power of place – and we do this through creating brands and branded experiences for the built environment. We work with ambitious organisations who value design thinking to enrich the places and spaces we live, work and play in. 

Posted by therestaff in News, , Environmental, Property and Branding.
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Our Sydney studio is moving!

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Our Sydney studio is moving!

After 16 glorious years at Foster St, Surry Hills we've decided now is the time for a fresh start. We are moving into a newly refurbished warehouse studio in the heart of Chippendale.

As of Monday 27th August you’ll find us at 69 Abercrombie Street, Chippendale, NSW 2008 (entry via Levey Street). Our contact number still remains the same 02 9280 1477.

 

Posted by therestaff in News.
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Lendlease Communities

THERE has been commissioned to assist Lendlease Communities to deliver a wayfnding and marketing messaging solution for their latest communities. Read more.

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Lendlease Communities

THERE has been commissioned to assist Lendlease Communities to deliver a wayfnding and marketing messaging solution for their latest communities.

Providing the right information at the right time, along with educating potential buyers about the new communities vision can be a challenge. However our deep expertise in wayfinding and property marketing are delivering a tailored response that will be adopted nationally.
 
THERE is developing masterplan approaches to create awareness and functional directional signage which is critical to the success of their release and ongoing sales phases. THERE is perfectly equipped to provide the needed insight and experience with over 15 years in this sector.
 
We look forward to showcasing our signage and wayfinding toolkit throughout these Lendlease Communities developments. Watch this space. 
Posted by therestaff in Branding, Environmental and Property.
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Live in the Midnight hour

Nestled in the up-and-coming suburb of Braddon ACT, Midnight offers a seductive allure of residential living. Read more.

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Live in the Midnight hour

Nestled in the up-and-coming suburb of Braddon ACT, Midnight offers a seductive allure of residential living. Developed by property giants Geocon, THERE were awarded the property marketing campaign to help deliver the darker temptations of Midnight living.

Perfectly situated between Mort St and Northbourne Avenue, Midnight brings a new enticing way of living to Canberra's otherwise generic residential property developments. With world renowned musicians The Aston Shuffle working exclusively with Midnight, each apartment’s sound system has been carefully tuned to optimise the acoustic and entertainment experiences. 

THERE was tasked to create a property marketing campaign that could deliver the development's beguiling persona to potential buyers and investors. We delivered numerous pieces of collateral including beautiful sales brochures, a sales display suite and art directed a live photoshoot to showcase how the suburb of Braddon is at the forefront of Canberra’s rising urban development. 

 For any property marketing enquires, please contact Stuart Keith to further discuss what THERE can do for your development.

Posted by THERE Staff in Advertising, Branding and Property.
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Welcome to REPUBLIC

THERE was awarded the opportunity to create an identity and property marketing campaign for Geocon’s largest development called ‘Republic’, a $700 million mixed-use project that will be integrated within the ACT's Belconnen precinct. Read more.

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Welcome to REPUBLIC

THERE was awarded the opportunity to create an identity and property marketing campaign for Geocon’s largest development called ‘Republic’, a $700 million mixed-use project that will be integrated within the ACT's Belconnen precinct.

The 1.6-hectare site is bounded by Cameron Avenue, Emu Bank, Eastern Valley Way and the Labor Club. The project will include building what will be Canberra’s tallest building, its first glass towers, 1300 apartments, and a 130-room hotel.

Product mix is diverse with residential accommodation including traditional one, two and three-bedroom apartments, as well as terraces, penthouses and Manhattan-style sky homes.

Fender Katsalidis Architects and OCULUS to bring Republic to life, with 2,500 workers projected to be brought in over the course of the project, estimated to be 10 years.

Upon completion it will feature an urban park, amphitheatre, public sky deck and more than 500 public car parks. The sky deck on top of the tallest building would be open to the public, allowing them to appreciate the view. 

 “Geocon’s vision of a cultural destination, retail and commercial precinct, street theatre, food hall and residents living in an area like this is going to create more vibrancy, as well as a connection between the University of Canberra and the town centre.” said Geocon Managing Director Nick Georgalis.

THERE was tasked to create a unique and evocative story on how the new residences of Republic would live, work and play in this new emerging precinct of Belconnen, right on the lakes edge. Launch planned for later this year we look forward to updating you with more details and campaign insights.

Posted by There Staff in Design, Identity and Property.
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THERE appointed to Sixty Martin Place

THERE is thrilled to have been appointed to the base building, wayfinding and end of trip facilities signage for Sixty Martin Place. Read more.

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THERE appointed to Sixty Martin Place

THERE is thrilled to have been appointed to the base building, wayfinding and end of trip facilities signage for Sixty Martin Place.

 

One of Sydney's most important commercial precincts, Martin Place is experiencing an incredible period of change as it continues to upgrade its buildings to deliver world class premium tenancy options. 

Spurred on by the property and construction boom, with the added stimulus of the Sydney Metro program, Martin Place will have seven buildings acquired by the government and regenerated over the next 10 years.

Sixty Martin Place, with its striking curved design by Hassell, brings further innovation, prestige and progressive architecture to this iconic site.

THERE a multi award winning design studio specialising in the interaction of people and places. 

We are excited to be working closely with Investa Property Group, Gwynvill Group and Hassell in helping shape one of Sydney's landmark buildings and how people use, enjoy and interact with it on a daily basis.

 

Posted by THERE Staff in Design, Property, Environmental and Identity.
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THERE published in Brand built

THERE are excited to be featured six times throughout Brand Built's new book, published by RHED. Read more.

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THERE published in Brand built

THERE are excited to be featured multiple times throughout the Brand Built’s new book. Brand Built is published by RHED.

Selected from international projects from around the world it demonstrates Australia delivers world class creative property marketing campaigns.

Published work includes, Dulwich Green, Minton House, 338 Pitt Street, De Node, 35 Clarence Street and Parklands.

These projects covered both residential and commercial properties and are centred on how people engage the built form.

 As a globally recognised publication, it showcases the best of branding in the property industry. As the boom of the property market continues to grow across the world, it is critical to remain competitive, be able to cut through the messaging and stand out. These successful campaigns were able to deliver great results for the clients and exceed expectations. 

Thank you to our clients for trusting us and our proven creative process which led to authentic stories to be told that were unearthed from each of these projects. 

 

Posted by There Staff in Advertising, Design and Property.
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GDV - Gross Development Value

Critical to a projects success is hitting the GDV. It takes deep, specialised industry knowledge and experience. Read more.

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GDV - Gross Development Value

Property development has been strong and continues to be on the Eastern seaboard through 2016.

 

Developers from both overseas and other states have focused on Sydney as part of a longer term strategy. Competition for buyers is high and demand for sites within 12kms of the CBD or along the announced infrastructure corridors, in turn, is fuelling the Sydney market and increasing the need for strategically led, best practice marketing campaigns.

The keys to being positioned for success with a development can be traced back to 3 key drivers;

1. Authentic Story - Having a vision of the development and the way people will live, work and play is essential. How they are in proximity and connected to nearby amenities or city centres all contribute. What other changes will this development bring to the local area and what style of people and families will it attract? How do they see themselves living, working and playing day to day?

 

2. Tools - With competition increasing to get buyers attention, how the developer or sales agency engage the market and its buyers is more critical. Being able to attract the buyers is essential, by crafting the narrative towards a closed sale. Without the right quality tools, sales agencies may be reluctant to take on certain projects if they don’t feel their team aren't positioned for success. Attracting the right buyers, with the right brand assets, especially at the premium end, ensures an authentic story and the right representation to close the sale.  

    

 

 

3. Targeting Buyers - During the workshop, immersion and research phases which lead to the strategy, we uncover a compelling and authentic story. Strategically led creative is a must to find the unique benefits and identifying buyer segments occurs.

Engaging buyers and keeping them interested can be challenging. With increased competition within the Sydney market specifically, the ongoing release of high quality product in the same or close proximity to existing developments, is it important to not only attract the buyer but keep them engaged and continue to keep the project fresh and the story evolving.

With the increase in state duties, the offshore investor buyer weighting is predicted to reduce with local buyers becoming a increasing percentage. They are more familiar with the local areas featured in campaigns, and will be looking for more information to confirm that their future growth in their local area, as they either become a first home buyer, investor, upgrader or down sizer, will eventuate.

Astute purchasers will drill into future plans for the area, within the campaign story, they will look for additional evidence because it maybe their largest possible investment. Buyers will look to verify the story by visiting the area and where possible talking to friends and family, getting their opinion and experience of that projects surrounds. 

Effective marketing campaigns continue to deliver new information at the right time to continue the conversation, increasing ’stickiness’ and leading to the sale.

THERE prizes itself on being able to discover the untapped benefits of a project and through strategic led creative, develop brands and memorable stories that engage, facilitate the sale and remain way into the future.

For more details when considering your next marketing campaign for a residential project contact the Team at THERE.

Posted by therestaff in Property, and Insights.
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Light the way

Exploring how illumination can play a key role in effective wayfinding. Read more.

Insights
Light the way

At THERE we are always looking for innovative ways to create engaging wayfinding - and so when a client recently asked us to help direct people through a warren of underground corridors we started to explore how we could use lighting as a navigational aid.

As a low-tech response to the problem, we are investigating how Gobo light fittings can provide on-the-ground directional messaging where traditional methods of floor-marking would fail.

The tiny stencils are mounted into a spotlight to provide a projected graphic on whatever surface they fall. The lights are easily adjusted to ensure a focused, crisp design, and rather than endure a permanent graphic the stencils can be updated to add in new messaging as required.

More commonly used for decoration at functions and events, when used as a directional device in a high-traffic area the graphics are effective, won't wear away or fade, and when combined with LED light sources provide an environmentally-conscious solution to a tricky brief.

Watch this space to see how the project rolls out. 

 

 Gobos in action as directional wall-signage.

Posted by Charlie Bromley in and Environmental.
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