On the Brand side we celebrated wins for the Grand Central Towers and Metropol property campaigns, both for Canberra-based property developer GEOCON. And in the Environments team, we picked up awards for our Sydney workplace projects with Investa, Roche, HCF and Westpac.

The Sydney Design Awards by DRIVENxDESIGN are one of Australia's most diverse design awards program, with a focus on the project commissioners who help to sustain a strong and innovative design industry. Without our clients, we wouldn’t have these wins to celebrate - so we would also like to thank the respective teams who championed our ideas and helped us to shape the projects into such successful outcomes.

At THERE we believe in harnessing the power of place – and we do this through creating brands and branded experiences for the built environment. We work with ambitious organisations who value design thinking to enrich the places and spaces we live, work and play in. 

As of Monday 27th August you’ll find us at 69 Abercrombie Street, Chippendale, NSW 2008 (entry via Levey Street). Our contact number still remains the same 02 9280 1477.

Perfectly situated between Mort St and Northbourne Avenue, Midnight brings a new enticing way of living to Canberra's otherwise generic residential property developments. With world renowned musicians The Aston Shuffle working exclusively with Midnight, each apartment’s sound system has been carefully tuned to optimise the acoustic and entertainment experiences. 

THERE was tasked to create a property marketing campaign that could deliver the development's beguiling persona to potential buyers and investors. We delivered numerous pieces of collateral including beautiful sales brochures, a sales display suite and art directed a live photoshoot to showcase how the suburb of Braddon is at the forefront of Canberra’s rising urban development. 

 For any property marketing enquires, please contact Stuart Keith to further discuss what THERE can do for your development.

The 1.6-hectare site is bounded by Cameron Avenue, Emu Bank, Eastern Valley Way and the Labor Club. The project will include building what will be Canberra’s tallest building, its first glass towers, 1300 apartments, and a 130-room hotel.

Product mix is diverse with residential accommodation including traditional one, two and three-bedroom apartments, as well as terraces, penthouses and Manhattan-style sky homes.

Fender Katsalidis Architects and OCULUS to bring Republic to life, with 2,500 workers projected to be brought in over the course of the project, estimated to be 10 years.

Upon completion it will feature an urban park, amphitheatre, public sky deck and more than 500 public car parks. The sky deck on top of the tallest building would be open to the public, allowing them to appreciate the view. 

 “Geocon’s vision of a cultural destination, retail and commercial precinct, street theatre, food hall and residents living in an area like this is going to create more vibrancy, as well as a connection between the University of Canberra and the town centre.” said Geocon Managing Director Nick Georgalis.

THERE was tasked to create a unique and evocative story on how the new residences of Republic would live, work and play in this new emerging precinct of Belconnen, right on the lakes edge. Launch planned for later this year we look forward to updating you with more details and campaign insights.

One of Sydney's most important commercial precincts, Martin Place is experiencing an incredible period of change as it continues to upgrade its buildings to deliver world class premium tenancy options. 

Spurred on by the property and construction boom, with the added stimulus of the Sydney Metro program, Martin Place will have seven buildings acquired by the government and regenerated over the next 10 years.

Sixty Martin Place, with its striking curved design by Hassell, brings further innovation, prestige and progressive architecture to this iconic site.

THERE a multi award winning design studio specialising in the interaction of people and places. 

We are excited to be working closely with Investa Property Group, Gwynvill Group and Hassell in helping shape one of Sydney's landmark buildings and how people use, enjoy and interact with it on a daily basis.

Selected from international projects from around the world it demonstrates Australia delivers world class creative property marketing campaigns.

Published work includes, Dulwich Green, Minton House, 338 Pitt Street, De Node, 35 Clarence Street and Parklands.

These projects covered both residential and commercial properties and are centred on how people engage the built form.

 As a globally recognised publication, it showcases the best of branding in the property industry. As the boom of the property market continues to grow across the world, it is critical to remain competitive, be able to cut through the messaging and stand out. These successful campaigns were able to deliver great results for the clients and exceed expectations. 

Thank you to our clients for trusting us and our proven creative process which led to authentic stories to be told that were unearthed from each of these projects. 

The keys to being positioned for success with a development can be traced back to 3 key drivers;

1. Authentic Story - Having a vision of the development and the way people will live, work and play is essential. How they are in proximity and connected to nearby amenities or city centres all contribute. What other changes will this development bring to the local area and what style of people and families will it attract? How do they see themselves living, working and playing day to day?

3. Targeting Buyers - During the workshop, immersion and research phases which lead to the strategy, we uncover a compelling and authentic story. Strategically led creative is a must to find the unique benefits and identifying buyer segments occurs.

Engaging buyers and keeping them interested can be challenging. With increased competition within the Sydney market specifically, the ongoing release of high quality product in the same or close proximity to existing developments, is it important to not only attract the buyer but keep them engaged and continue to keep the project fresh and the story evolving.

With the increase in state duties, the offshore investor buyer weighting is predicted to reduce with local buyers becoming a increasing percentage. They are more familiar with the local areas featured in campaigns, and will be looking for more information to confirm that their future growth in their local area, as they either become a first home buyer, investor, upgrader or down sizer, will eventuate.

Astute purchasers will drill into future plans for the area, within the campaign story, they will look for additional evidence because it maybe their largest possible investment. Buyers will look to verify the story by visiting the area and where possible talking to friends and family, getting their opinion and experience of that projects surrounds. 

Effective marketing campaigns continue to deliver new information at the right time to continue the conversation, increasing ’stickiness’ and leading to the sale.

THERE prizes itself on being able to discover the untapped benefits of a project and through strategic led creative, develop brands and memorable stories that engage, facilitate the sale and remain way into the future.

For more details when considering your next marketing campaign for a residential project contact the Team at THERE.