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Update

We were up on the not-so-sunny Sunshine Coast yesterday conducting a signage planning site visit for the first of an exciting new boutique luxury hotel chain who we’re currently helping with all aspects of their branding. Watch this space as we keep you up to to date with the progress of this extensive project.

Posted by Clinton Duncan in Hospitality, Architecture, Design, Environmental, Property and Branding.
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Asserting its rightful place

Nearing completion, a sneak peek of THERE's street signage and wayfinding rejuvenation for one of Sydney's most premium tower addresses. Read more.

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Asserting its rightful place

Nearing completion, a sneak peek of THERE's street signage and wayfinding rejuvenation for one of Sydney's most premium tower addresses.

We are pleased to share early photography of the street-front signage and wayfinding project we have recently completed for 52 Martin Place. Best known as Channel 7's CBD broadcasting headquarters, 52 Martin Place has recently undergone substantial foyer and facade upgrades.

Working closely with architects Davenport Campbell and project managers East View Commercial, we've created a sophisticated signage scheme that enhances the experience of the building. Design and materiality all marry together to compliment the archtiectural intent and exsiting building identity. The challenge was to further clarifiy and define the arrival experience from multiple entrances, whilst creating a 'sense of place' for this premium A grade building.

We'll be continuing work with EVC on a number of projects across the CBD – keep an eye on our blog to find out more.

Posted by Paul Taboure in Corporate, Design, Environmental, News and Property.
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The back door is the new front-door

THERE partners Davenport Campbell in creating a sense of arrival for Sydney CBD's end-of-journey facilities at 52 Martin Place Read more.

Insights
The back door is the new front-door

Davenport Campbell + THERE create a dynamic end of journey facility for 52 Martin Place to attract and retain the very best environmental & health-conscious tenants.

52 Martin Place is Sydney’s most established prestige business address. Towering 36 stories above Sydney’s most famous pedestrian thoroughfare – and directly above Martin Place railway station.

Today's modern business is one that encourages more sustainable travel options like cycling, walking and running. These alternative travel options help a workplace be more productive and healthy, while demonstrating support for the environment.

Employers who provide best-practice end-of-trip facilities know that some of the benefits include; 

– a healthier, happier workforce 
– a higher productivity and better attitudes towards work
– reductions in absenteeism
– reduced car parking demands and associated costs
– reduced work/study time lost from traffic congestion
– an improved environmental and healthy image for the organisation

Our design solution was a central unified graphic idea, that of familiar iconography, that conveyed a sense of colour, brightness, dynamic flow and wayfinding cohesion to the carpark/bike entrance.

Posted by Paul Taboure in Environmental, Corporate, Property, Interiors and Identity.
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THERE wins NSW tender with Property Agents McGrath

THERE is pleased to announce a recent win of a government tender for Ku-ring-gai Council, partnering McGrath on a strategic marketing campaign Read more.

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THERE wins NSW tender with Property Agents McGrath

We are pleased to anounce that THERE have ben appointed along with Property Agent heavy-weights McGrath, to with the positioning and strategic marketing campaign for a brand new land release by Ku-ring-gai Council

The site, owned jointly by Council and the NSW Department of Planning, was previously part of the planned B2 road corridor to link the F3 and M2 motorways. This option was abandoned by the then state government in 1996.

Work has begun on a 26 lot residential land subdivision in South Turramurra - a rare opportunity to purchase new residential land in Ku-ring-gai.

Through THERE facilating a naming evaluation process and criteria, the site has been determined as Turramurra Way.

Nestled within one of Sydney's premier Garden and National Park suburbs… Turramurra Way is a limited land offer that represents the final piece in the beautiful suburb South Turramurra.

A limited number of generous single dwelling land lots are being released for the first time, fully serviced and ready-to-build on. Situated  in a leafy, sought-after pocket, that combines lifestyle, established community, connectivity and comprehensive amenity. South Turramurra offers a family-friendly neighbourhood set amongst some of Ku-ring-gai's most peaceful pocket.

THERE has been commissioned to produce the brand campagn and strategy, local area and lifestyle  image creation, tone of voice copywriting, brochure design, website, print ads, onsite sales display and much more.

The site is being auctioned on November 1 - so watch this space in the coming weeks for the Brand campaign and collateral roll-out.

Posted by Paul Taboure in Property, Design, Identity, Branding, News and Web.
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You are here. Barangaroo Precinct Wayfinding Strategy Win

Establishing a unified precinct wayfinding strategy for Sydney's Barangaroo precinct Read more.

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You are here. Barangaroo Precinct Wayfinding Strategy Win

THERE are pleased to announce that we have been appointed to undertake a cohesive wayfinding strategy plan for Sydney's Barangaroo precinct. 

Barangaroo is Sydney's newest and most significant inner-city precinct. It is located on the north-western edge of the Sydney central business district and the southern end of the Sydney Harbour Bridge.

The site, once a huge concrete apron servicing commercial shipping and more recently passenger liners, is undergoing a remarkable transformation.

Over the next decade it is being re- shaped into a thriving public, residential and commercial precinct with a waterfront promenade running the length of the site. Incorporating a major new public headland park: Barangaroo Point, which will bookend Bennelong Point, it is one of the most ambitious and significant waterfront redevelopments anywhere in the world.

 In the near future, 23,000 people will live and work in the precinct, with 33,000 people expected to visit Barangaroo each day.

 With such a massive development being rolled out in stages,  our first challenges will be ensuring synergy between the design agencies working in silos to ensure an overarching guiding design principle to aid cohesion between them.

‘We aim to deliver an overarching wayfinding strategy for the Barangaroo to help galvanise the precinct as a whole’ says Gordon Eckel, Commercial Director. The aim will be to create a guiding framework and platform to ensure consistency and cohesion across the different buildings, stages and agencies.

 Barangaroo South will merge with the city, and visitors will be guided by wayfinding and signage systems with clear, consistent and intuitive information that will enhance the experience for multiple user groups. The Carpark wayfinding system will be an inventive and colourful modular system designed to guide an individual or group's journey through to the built environment and will support the vision for a bold new place. 

 

More on that to come…

Posted by Paul Taboure in News, Design, , , , Property, Digital and Environmental.
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Live in the Midnight hour

Nestled in the up-and-coming suburb of Braddon ACT, Midnight offers a seductive allure of residential living. Read more.

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Live in the Midnight hour

Nestled in the up-and-coming suburb of Braddon ACT, Midnight offers a seductive allure of residential living. Developed by property giants Geocon, THERE were awarded the property marketing campaign to help deliver the darker temptations of Midnight living.

Perfectly situated between Mort St and Northbourne Avenue, Midnight brings a new enticing way of living to Canberra's otherwise generic residential property developments. With world renowned musicians The Aston Shuffle working exclusively with Midnight, each apartment’s sound system has been carefully tuned to optimise the acoustic and entertainment experiences. 

THERE was tasked to create a property marketing campaign that could deliver the development's beguiling persona to potential buyers and investors. We delivered numerous pieces of collateral including beautiful sales brochures, a sales display suite and art directed a live photoshoot to showcase how the suburb of Braddon is at the forefront of Canberra’s rising urban development. 

 For any property marketing enquires, please contact Stuart Keith to further discuss what THERE can do for your development.

Posted by THERE Staff in Advertising, Branding and Property.
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Welcome to REPUBLIC

THERE was awarded the opportunity to create an identity and property marketing campaign for Geocon’s largest development called ‘Republic’, a $700 million mixed-use project that will be integrated within the ACT's Belconnen precinct. Read more.

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Welcome to REPUBLIC

THERE was awarded the opportunity to create an identity and property marketing campaign for Geocon’s largest development called ‘Republic’, a $700 million mixed-use project that will be integrated within the ACT's Belconnen precinct.

The 1.6-hectare site is bounded by Cameron Avenue, Emu Bank, Eastern Valley Way and the Labor Club. The project will include building what will be Canberra’s tallest building, its first glass towers, 1300 apartments, and a 130-room hotel.

Product mix is diverse with residential accommodation including traditional one, two and three-bedroom apartments, as well as terraces, penthouses and Manhattan-style sky homes.

Fender Katsalidis Architects and OCULUS to bring Republic to life, with 2,500 workers projected to be brought in over the course of the project, estimated to be 10 years.

Upon completion it will feature an urban park, amphitheatre, public sky deck and more than 500 public car parks. The sky deck on top of the tallest building would be open to the public, allowing them to appreciate the view. 

 “Geocon’s vision of a cultural destination, retail and commercial precinct, street theatre, food hall and residents living in an area like this is going to create more vibrancy, as well as a connection between the University of Canberra and the town centre.” said Geocon Managing Director Nick Georgalis.

THERE was tasked to create a unique and evocative story on how the new residences of Republic would live, work and play in this new emerging precinct of Belconnen, right on the lakes edge. Launch planned for later this year we look forward to updating you with more details and campaign insights.

Posted by There Staff in Design, Identity and Property.
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THERE published in Brand built

THERE are excited to be featured six times throughout Brand Built's new book, published by RHED. Read more.

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THERE published in Brand built

THERE are excited to be featured multiple times throughout the Brand Built’s new book. Brand Built is published by RHED.

Selected from international projects from around the world it demonstrates Australia delivers world class creative property marketing campaigns.

Published work includes, Dulwich Green, Minton House, 338 Pitt Street, De Node, 35 Clarence Street and Parklands.

These projects covered both residential and commercial properties and are centred on how people engage the built form.

 As a globally recognised publication, it showcases the best of branding in the property industry. As the boom of the property market continues to grow across the world, it is critical to remain competitive, be able to cut through the messaging and stand out. These successful campaigns were able to deliver great results for the clients and exceed expectations. 

Thank you to our clients for trusting us and our proven creative process which led to authentic stories to be told that were unearthed from each of these projects. 

 

Posted by There Staff in Advertising, Design and Property.
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Lendlease Communities

THERE has been commissioned to assist Lendlease Communities to deliver a wayfnding and marketing messaging solution for their latest communities. Read more.

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Lendlease Communities

THERE has been commissioned to assist Lendlease Communities to deliver a wayfnding and marketing messaging solution for their latest communities.

Providing the right information at the right time, along with educating potential buyers about the new communities vision can be a challenge. However our deep expertise in wayfinding and property marketing are delivering a tailored response that will be adopted nationally.
 
THERE is developing masterplan approaches to create awareness and functional directional signage which is critical to the success of their release and ongoing sales phases. THERE is perfectly equipped to provide the needed insight and experience with over 15 years in this sector.
 
We look forward to showcasing our signage and wayfinding toolkit throughout these Lendlease Communities developments. Watch this space. 
Posted by therestaff in Branding, Environmental and Property.
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