Inspired by the ‘Golden Age’ of fine drinking, Manhattan is a grand hotel bar where craft bartending and artisanal spirits come togther in a luxurious setting of restrained opulence.
The glamorous 90 seat space, located within Regent Hotel, Singapore, and managed by Four Seasons Hotels, also includes the world’s first in-hotel rickhouse, a space to age whiskies and other spirits in American oak barrels.
Appointed as the branding consultants from the outset of this 15 month multi-million dollar project, THERE were responsible for the positioning, naming and identity, and right through to multiple menu items, in-house bottle labels, gift bags, in-house lager identity and signage.
Our solution mixes turn of the century design references with a sophisticated, contemporary aesthetic, mapped out over the iconic neighbourhoods of the Big Apple including Wall Street, Spanish Harlem and Broadway.
Results – 300% increase in customers – 140% above target sales – 15+ magazine articles – 30+ F&B blog sites
An incredibly professional team, THERE demonstrated time and time again, world class creativity and fantastic attention to details. They quickly became a truly valued and trusted partner, with the end product setting the new benchmark for the entire Four Seasons Hotels group.
Martin Dell Director or Food & Beverage, Four Seasons Hotels