Massage Collective
Anytime Fitness

The pioneers behind the innovative ‘Anytime Fitness’ brand wanted to build upon its success with another challenger business idea. This time, identifying the gap in the market, and conceiving a membership-driven massage concept.

THERE worked closely with the key client team, facilitating a brand and naming workshop to define unique attributes, customer profiles and core values. We then articulated this into a strategic framework that guided the creative.

Our approach was to create a graphic that struck a balance between feminine and masculine. The expressive graphic language was inspired by the natural undulating curves of the human form along with a sense of flow and energy.

The outcome was a bold yet mesmerising brand that was both distinctive and memorable.

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