QT Hotel Branding

Conceived as an affordable boutique designer hotel, QT Gold Coast needed to balance it’s design credentials with a playful mix of quirky humour, retro surf culture and Miami catwalk cool.

We created everything from the nationwide masterbrand to the unique brand expression for the Gold Coast hotel, individual sub-venue brands within the hotel as well as the overarching signage and wayfinding. The printed materials utilise unexpected materials and textures and provide a luxurious yet approachable feel, creating a memorable experience of the brand across all touchpoints.

A multi coloured skysign of the QT logo utilises LED lighting technology to be constantly shifting and changing colours, resulting in a colourful new addition to the iconic Gold Coast skyline.

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