GPT Group

Harry Seidler's original masterpiece, and the nations first skyscraper, many attribute the Australia Square as the beginning of Australia's transition to modernism. A heritage listed building, layered with history and significance, Australia Square's unique architectural pedigree is equal parts it's greatest strength, and biggest challenge. 

Our challenge was to re-discover what made the building so special almost 50 years ago, and then re-interpret for a contemporary audience. We defined key communications themes and
an inspirational brand positioning that leveraged Australia Square's unique architecture and iconic place amongst the Sydney's skyline.

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