The Bayswater Apartments are perfectly located in the heart of Sydney’s inner east in Rushcutters Bay. Rushcutters Bay is an expansive green playground set on Sydney’s iconic harbour, fringed by ancient Moreton Bay figs with Rushcutters Bay Park and Marina at its heart.
Working with Haralambis Property THERE looked to the surrounding area to create serene visual language and tranquil photographic style.
The copywriting was a key feature of the campaign targeted towards an health conscious audience who enjoy an active lifestyle in the parklands and surrounding waters.
The waterside appeal of these homes is reflected both in the name of the development and throughout the marketing collateral creating modern and stylish identity.