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Brand Identity
GHD Woodhead

In 2014 GHD acquired Woodhead to bolster its architecture and interior design services in the private and public sector, reinforcing their status as a top-tier player within the Australian design markets.

THERE partnered with GHD Woodhead to refresh their identity in line with the articulated brand strategy and positioning. Through a series of engaging workshops and presentations a strategy was articulated to define the positioning and framework for an identity that also works in simpatico with the GHD parent brand.

It was important for the Woodhead sub-brand to remain part of the GHD family, whilst conveying a sophisticated sense of ‘unique character’.

THERE developed a graphic device using the angular components of a cube to create a dynamic and adaptive visual language. The application of the device creates a graphic tension reflecting the core values of agility, precision, and connectivity.

Following GHD's integration with Woodhead in 2014, GHD Woodhead required a brand strategy to help re-position the business as one of Australia's top-tier architecture practices. The key challenge was integrating the GHD brand without compromising the strength of this design-led practice. THERE provided us with a consistent and creative project team who were responsive and engaging throughout. I was particularly impressed by the way THERE guided us through the process with ease, clarity and professionalism. They helped define our core brand and unique positioning, before creating an elegant, distinct and above all, flexible brand solution that was adaptable enough for our internal graphics team to adopt and roll-out. We look forward to continuing to work with THERE into the future.
Katrina Lamaro
Market Positioning Manager, GHD Woodhead
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