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The International Bondi
Swiss Grand

THERE were invited by developers Allen Linz of Rebel Property Group and Eduard Litver of Capit.el Group to create a positioning & brand for their $440 million Bondi Beach development overlooking the world-famous stretch of sand.

THERE established a strategic positioning, naming and proposed look and feel concepts to align with the Bondi Beach development destined to deliver landmark living in a once-in-a-lifetime location. Aimed at a local and international audience the naming appealed to a global appeal.

The outcome was a flamboyant and elegant property brand that played-to the duality of the offer’s high-end architectural & finishes juxtaposing with glamorous beach culture.

Please note: THERE was engaged to deliver up to Concepts stage.

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