THERE were approached by Exceland to create a memorable identity and campaign that would engage with the target audience of first home buyers looking to purchase off the plan. The offer especially appealed to those seeking an eclectic lifestyle within close proximity to the Sydney CBD.
Situated in the heart of Newtown the Neo Apartments integrate a stylish, boutique habitat with the best of urban living. THERE drew inspiration from the inner-west edgy aesthetic creating a striking colour palette, contemporary typeface and layout.
THERE also created a distinct and flexible communication device which was rolled out across a number of media channels. The photographic style reflected the diverse cultural neighbourhood and local amenities of the area.