Taylor is a well-established design and construction company based in Sydney.
THERE was invited to provide expert property marketing advice and design for their first residential project The Bowford in Meadowbank.
Located in the heart of the Meadowbank precinct, only moments from the Parramatta riverside foreshore.
This prominent corner site development offered a characteristic and bespoke-feel along with a with a higher level of fitout, more befitting of a hotel lobby experience. It was positioned as a boutique residential development consisting of 55 apartments nestled round a lush shared courtyard.
Aimed at a discerning, design-aware owner occupier audience, it boasted impressive attributes such as; nearby amenity and easy access to Norwest business park, near-riving living, proven track record of architect along with a contemporary architecture design.
THERE was challenged with creating a distinct brand positioning, development naming and brand campaign along with various marketing collateral to bring the campaign to life and ensure cut through in a saturated market.
Please note: THERE was engaged to deliver up to Concepts stage.
Our approach was to establish a credible, elegant and distinct name, inspired by the sites own address in Bowden Street.
We designed a range of marketing collateral to support Belle the property agents on the project.The outcome was a design that took its inspiration from the nearby footbridge and accompanying architectural assets that the development naturally afforded.